Technical Codes

 Cinematography

• As with any moving image text, how the camera is used and how images are sequenced will have a significant impact upon meaning.
• Camera movement, angle and shot distance all need to be analysed.
• Camera movement may accompany movement of performers ; (walking, dancing, etc) but it may also be used to create a more dynamic feel to stage performance, by for instance constanly circling the band as they perform on stage.
•  The close up does predominate, as in most Tv, party because of the size of the screen and party because of the desire to create a sense of intimacy of the viewer.
•  It also emphasises half of the commodity on sale not just the sing but the artist, and particularly the voice.