Development of Technical Codes

the key innovation in the development of the modern music video was; video recording and editing processes, along with the development of a number of related effect such as chroma-keypr Green/Blue Screen

The advent of high-quality colour, videotape recorders and portable video camera enabled many pop acts to produce promotional videos, quickly and cheaply in comparison to the relatively high costs of using film.

Technical Codes

Editing

• The most common form of editing associated with the music promo is fast cut montage
• Multiple viewing
• Slow pace and gentle transition to establish mood.

This os particularly apparent for the work of many female solo artists with a broad audience appeal, such as Dido.

• Often enhancing the editing are digital effects which play with the original images to offer different kinds of pleasure for the audience. This might take the form of spilt screens, colourisation and of course blockbuster film style CGI.

Technical Codes

 Cinematography

• As with any moving image text, how the camera is used and how images are sequenced will have a significant impact upon meaning.
• Camera movement, angle and shot distance all need to be analysed.
• Camera movement may accompany movement of performers ; (walking, dancing, etc) but it may also be used to create a more dynamic feel to stage performance, by for instance constanly circling the band as they perform on stage.
•  The close up does predominate, as in most Tv, party because of the size of the screen and party because of the desire to create a sense of intimacy of the viewer.
•  It also emphasises half of the commodity on sale not just the sing but the artist, and particularly the voice. 

Pop Music TV Shows

 1970: the record industry discovers TV-Shows as a great opportunity to promote their artisits.

They focus on producing short "Promos", early music videos which started to replace to live performance of the artist on the Tv-stage.

Bohemian Rhapsody

1975: Bohemian Rhapsody, a groundbreaking video released by Queen,marked the beginning of the video era and set the language for the Modern music video.

The video is considered one of the first to used advanced visual effects.

Music video uses a combination of lives performance and some sort of set performance.

History of Music Video

The invention of film and cinema brought about the possibility of combining music and moving images.
Advances in technology have turned the music video into what it is today but you might be surprised at where it came from


The early years 

• Surprisingly, music videos have been around since the 1920s.
• Many Jazz musicians of the time,such as Bessie Smith, made short films to accompany popular songs.

However, the music videos of 1920s aren't the modern music videos that we know about it now.

Bob Dylan

1965: Bob Dylan Films

Subterranean Homesick Blues as a segment for D.A. Pennebakbr's film

Dont look Back-widely credited as one of the first modern music videos.

Music videos was about live performance but but Bob Dylan 1965 music video illustrates the lyrics of the song because he was into politics.